10.1055/b-0040-177600 23 Marketing a Cosmetic Breast Surgery Practice through Social Media OutletsHeather J. Furnas Summary This chapter offers tools to draw an audience through online tools, engage them, and attract…
10.1055/b-0040-177598 21 Transgender Breast SurgeryPaul R. Weiss and Loren S. Schechter Summary Many individuals with gender dysphoria seek surgical therapy to help alleviate their symptoms and allow them to become…
10.1055/b-0040-177599 22 Nipple Areolar Procedures and AestheticsSteven G. Woodward and Matthew P. Jenkins Summary An integral part of breast surgery is to preserve or re-create the natural appearance of the…
10.1055/b-0040-177602 25 Appendix: Update on Breast Implant–Associated Anaplastic Large-Cell LymphomaEric Weiss and Sameer A. Patel With increasing public awareness and as time since implant placement progresses, more cases of breast…
10.1055/b-0040-177596 19 Aesthetics of the Male BreastDouglas S. Steinbrech and John T. Stranix Summary Pectoral augmentation with a silicone implant is an excellent way to get patients the chest they…
10.1055/b-0040-177601 24 Breast Implant IllnessJordan Kaplan and Rod J. Rohrich Summary The purpose of this chapter is to present the current state of scientific evidence related to the safety of…
10.1055/b-0040-177586 9 Augmentation and Mastopexy—Basic Principles to Develop a Treatment Plan and Technical PearlsAlan Serure, Renee Gasgarth, and Alan Matarasso Summary This chapter describes the operative technique for single-stage breast…
10.1055/b-0040-177597 20 Evaluation and Treatment of Congenital Breast DeformitiesRaja Mohan, Akash Chandawarkar, and Justin Sacks Summary Congenital deformities of the breast are quite commonly encountered by plastic surgeons because anatomic…
10.1055/b-0040-177587 10 Management of the Massive-Weight-Loss BreastSharona Czerniak, Jeffrey A. Gusenoff, and J. Peter Rubin Summary The massive-weight-loss patient can present with severe deformities of the breast, including major deflation…
10.1055/b-0040-177595 18 Evaluation and Surgical Management of GynecomastiaR. Brannon Claytor and Joseph R. Spaniol Summary Gynecomastia is very common, with an incidence of up to 50–70% in the general population,…
