Eight Worst Advertising Mistakes
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that…
Retailicine, Somewhere Between Retail and Medicine
In the increasingly competitive market of aesthetic surgery and the unstable predicament of the current economy, managing a successful aesthetic practice becomes ever more difficult. This article introduces the concept…
Auditing Your Practice: Nonfinancial Variables to Survive or Thrive
The strategy of the nonfinancial audit is discussed, with specific information for the facial plastic and aesthetic surgeon. The author provides specific questions and a roadmap for the practitioner to…
The Art of the Successful Consultation
The current trends in the patients options for making decisions to have cosmetic surgeries have made the provider-closing process more intense and complicated. These trends include, but are not limited…
Being a Responsible Leader
People who administer organizations of various types, including medical practices, are finding it increasingly necessary to demonstrate leadership. The challenge is to understand the meaning of effective leadership and to…
Office Managers’ Forum
This article is a summary of the key elements presented during the conference held as part of the Practice Management and Development course sponsored by the Multi-Specialty Foundation in Las…
Author Biographies
John P. Arkins, BS John Arkins is a Clinical Research Coordinator and Data Manager at DeNova Research in Chicago. With his degree in premed from Notre Dame, he manages research data and…
Is It Worthwhile to Hire a Practice Management Consultant?
Abstract This article discusses the decisions involved with hiring a consultant for the medical practice: when to hire one, how to locate the best one for a particular practice, finding…
Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office
Facial plastic surgeons seeking information about establishing and maintaining a first-rate skin care program and practice in their office will learn practice management tips and business advice. This content begins…
Shifts Happened…Time to Optimize Your Practice!
The 21st century opened with economic shifts the likes of which were not experienced for over half a century. The effects of these shifts require facial surgery specialists to conduct…
