Internet Marketing 101
In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and…
Essential Marketing Tips: Build Your Own Brand One Step at a Time
This article discusses about physicians and their practice in terms of a “brand” that is described as one’s persona and unique traits. By developing and portraying the uniqueness and singularity…
Eight Worst Advertising Mistakes
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that…
Retailicine, Somewhere Between Retail and Medicine
In the increasingly competitive market of aesthetic surgery and the unstable predicament of the current economy, managing a successful aesthetic practice becomes ever more difficult. This article introduces the concept…
Auditing Your Practice: Nonfinancial Variables to Survive or Thrive
The strategy of the nonfinancial audit is discussed, with specific information for the facial plastic and aesthetic surgeon. The author provides specific questions and a roadmap for the practitioner to…
The Art of the Successful Consultation
The current trends in the patients options for making decisions to have cosmetic surgeries have made the provider-closing process more intense and complicated. These trends include, but are not limited…
Being a Responsible Leader
People who administer organizations of various types, including medical practices, are finding it increasingly necessary to demonstrate leadership. The challenge is to understand the meaning of effective leadership and to…
Office Managers’ Forum
This article is a summary of the key elements presented during the conference held as part of the Practice Management and Development course sponsored by the Multi-Specialty Foundation in Las…
Complex Nasal Reconstruction: A Case Study: Reconstruction of Full-Thickness Nasal Defect
Reconstruction of complex full-thickness nasal defects requires the reconstitution of the mucous internal nasal lining, the cartilaginous framework, and the aesthetic contour of the cutaneous nasal covering. Goals of reconstruction…
Complex Nasal Reconstruction: A Case Study: Composite Defect
A woman presents after Mohs excision of a basal cell carcinoma within the right alar. A composite defect of her right upper lip, cheek, and ala is present. Although distressed,…
