Midface Restoration in the Management of the Lower Eyelid
Aging of the midface and lower eyelid represents one of the earliest clinically detectable areas of aging on the face. These senile changes include laxity of eyelid skin, pseudoherniation of…
The Brow and Forehead in Periocular Rejuvenation
Recognition of the brow as an integral contributor to periocular appearance improves and prolongs results from facial rejuvenation surgery. The approach to the brow and forehead in periocular rejuvenation must…
Author Biographies
John P. Arkins, BS John Arkins is a Clinical Research Coordinator and Data Manager at DeNova Research in Chicago. With his degree in premed from Notre Dame, he manages research data and…
Is It Worthwhile to Hire a Practice Management Consultant?
Abstract This article discusses the decisions involved with hiring a consultant for the medical practice: when to hire one, how to locate the best one for a particular practice, finding…
Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office
Facial plastic surgeons seeking information about establishing and maintaining a first-rate skin care program and practice in their office will learn practice management tips and business advice. This content begins…
Shifts Happened…Time to Optimize Your Practice!
The 21st century opened with economic shifts the likes of which were not experienced for over half a century. The effects of these shifts require facial surgery specialists to conduct…
The Value of One Patient and How to Reclaim Lost Patients
Quality over quantity is the emphasis in this article, which discusses essential yet fundamental ways of connecting with current, prospective, and “lost” patients. Specific questions are presented to encourage consideration…
Eight Worst Advertising Mistakes
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that…
Showcase Your Service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World
This article discusses social media as a means of communication between the aesthetic medical practice and clients. Discussion of the various types of social media and how each can support…
