Quality over quantity is the emphasis in this article, which discusses essential yet fundamental ways of connecting with current, prospective, and “lost” patients. Specific questions are presented to encourage consideration…
This article presents strategies for advertising the medical practice. The emphasis is on breaking out of the old rules of how one should advertise and delves into asking questions that…
This article discusses social media as a means of communication between the aesthetic medical practice and clients. Discussion of the various types of social media and how each can support…
For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep…
Planning and executing a successful media campaign or project requires knowledge and expert execution of specific techniques and skills, including understanding of the requirements for proper media research and competitive…
In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and…
In the increasingly competitive market of aesthetic surgery and the unstable predicament of the current economy, managing a successful aesthetic practice becomes ever more difficult. This article introduces the concept…
This article discusses about physicians and their practice in terms of a “brand” that is described as one’s persona and unique traits. By developing and portraying the uniqueness and singularity…
The current trends in the patients options for making decisions to have cosmetic surgeries have made the provider-closing process more intense and complicated. These trends include, but are not limited…
The strategy of the nonfinancial audit is discussed, with specific information for the facial plastic and aesthetic surgeon. The author provides specific questions and a roadmap for the practitioner to…
