Midface Restoration in the Management of the Lower Eyelid
Aging of the midface and lower eyelid represents one of the earliest clinically detectable areas of aging on the face. These senile changes include laxity of eyelid skin, pseudoherniation of…
Author Biographies
John P. Arkins, BS John Arkins is a Clinical Research Coordinator and Data Manager at DeNova Research in Chicago. With his degree in premed from Notre Dame, he manages research data and…
Is It Worthwhile to Hire a Practice Management Consultant?
Abstract This article discusses the decisions involved with hiring a consultant for the medical practice: when to hire one, how to locate the best one for a particular practice, finding…
Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office
Facial plastic surgeons seeking information about establishing and maintaining a first-rate skin care program and practice in their office will learn practice management tips and business advice. This content begins…
Shifts Happened…Time to Optimize Your Practice!
The 21st century opened with economic shifts the likes of which were not experienced for over half a century. The effects of these shifts require facial surgery specialists to conduct…
The Value of One Patient and How to Reclaim Lost Patients
Quality over quantity is the emphasis in this article, which discusses essential yet fundamental ways of connecting with current, prospective, and “lost” patients. Specific questions are presented to encourage consideration…
Showcase Your Service: Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World
This article discusses social media as a means of communication between the aesthetic medical practice and clients. Discussion of the various types of social media and how each can support…
Internet Marketing 401
For facial plastic surgeons who are already realizing increased patient consultation requests from their online marketing efforts, the primary concern often becomes implementing additional tactics and strategies that can keep…
Five Secrets to Leveraging Maximum Buying Power with Your Media Project
Planning and executing a successful media campaign or project requires knowledge and expert execution of specific techniques and skills, including understanding of the requirements for proper media research and competitive…
Internet Marketing 101
In an era when social media sites like YouTube, Facebook, and Twitter dominate the popular press, many surgeons overlook the foundational tactics and strategies necessary for long-term practice development and…
