Social Media in Plastic Surgery Practices: Emerging Trends in North America

Wheeler CK, Said H, Prucz R, et al (Univ of Washington, Seattle; et al) Aesthet Surg J 31:435-441, 2011^§

Abstract

Background

Social media is a common term for web-based applications that offer a way to disseminate information to a targeted audience in real time. In the current market, many businesses are utilizing it to communicate with clients. Although the field of plastic surgery is constantly changing in response to innovative technologies introduced into the specialty, the utilization of social media in plastic surgery practices is currently unclear.

Objectives

The authors evaluate the current attitudes and practices of aesthetic surgeons to emerging social media technology and compare these to attitudes about more traditional modes of communication.

Methods

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