John P. Arkins, BS

Mr. Arkins is coauthor of the article Retailicine: Somewhere between Retail and Medicine , with Dr. Steven Dayan and Tracy Drumm.

John Arkins’ web address (DeNova): http://www.denovaresearch.com

Edwin A. Cortez, MD, FACS

He performs all surgeries in his office-based facility, which is Accreditation Association for Ambulatory Health Care (AAAHC) accredited. His special interest is in surgical treatments of the aging face; as well, he has written extensively on the phenol croton oil peel.

Dr. Cortez is co-director of the annual Facial Cosmetic Surgery Symposium in Las Vegas, presented by the Multi-Specialty Foundation. He was selected to one of the Best Doctors in America 2009–2010.

Dr. Cortez’ practice web address: http://www.cortezfacialplasticsurgery.com

Dr. Cortez is author of Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office in this publication.

Edwin A. Cortez, MD, FACS

He performs all surgeries in his office-based facility, which is Accreditation Association for Ambulatory Health Care (AAAHC) accredited. His special interest is in surgical treatments of the aging face; as well, he has written extensively on the phenol croton oil peel.

Dr. Cortez is co-director of the annual Facial Cosmetic Surgery Symposium in Las Vegas, presented by the Multi-Specialty Foundation. He was selected to one of the Best Doctors in America 2009–2010.

Dr. Cortez’ practice web address: http://www.cortezfacialplasticsurgery.com

Dr. Cortez is author of Establishing a Profitable Skin Care Practice in a Facial Plastic Surgery Office in this publication.

Candace Crowe, BS

Ms. Crowe is author of Essential Marketing Tips: Build Your Own Brand One Step at a Time in this issue.

Candace Crowe’s web address: http://www.CandaceCrowe.com

Marie Czenko Kuechel, MA

Ms. Czenko Kuechel holds a Master of Arts in Journalism and a Bachelor of Business Administration degree in Marketing.

Ms. Czenko Keuchel is author of two articles in this issue: Auditing your practice: Nonfinancial variables to survive, or thrive and Showcase your service: Social Media and Marketing Basics in a Dynamic, Overpopulated, Mixed-Message, and Highly Competitive World .

Marie Czenko Kuechel’s web address: http://www.czenkokuechel.com

Steven H. Dayan, MD, FACS

Dr. Dayan is a clinical assistant professor at the University of Illinois and a recognized expert in his field. He is a requested speaker, nationally and internationally, on topics ranging from Botox and collagen to identifying the validity of latest advancement in cosmetic procedures and products.

He actively participates in laboratory and clinical research that have proved instrumental within the advancement of minimally invasive medical procedures and plastic surgery. Dr. Dayan’s research findings also resulted in approval for a new laser indication, and he has written and published more than 30 research articles, book chapters, and monographs. He serves on the editorial board of the internationally published Facial Plastic Surgery Journal .

Teaching and education are a core component of Dr. Dayan’s practice. He lectures to peers around the country and hosts monthly workshops and preceptorships for practicing physicians looking to learn the latest in nonsurgical cosmetic techniques. In addition, his practice has affiliations with medical, nursing, aesthetic, physician assistant, and high schools, all which send outstanding students for 4-week intern rotations. Many of these students go on to pursue careers in cosmetic medicine.

Dr. Dayan, with coauthors Tracey Drumm and John Arkins, present Retailicine: Somewhere Between Retail and Medicine in this issue.

Dr. Dayan’s web address: http://www.drdayan.com