The Male Aesthetic Patient: Preferences and Practice

1 The Male Aesthetic Patient: Preferences and Practice


Mildred Lopez Pineiro, Sebastian Cotofana, Terrence C. Keaney, and Jeremy B. Green


Summary


This chapter focuses on describing the key differences in gender preferences regarding minimally invasive cosmetic procedures. With the surge in cosmetic procedures performed for men, it is important for clinicians to understand not only anatomic variations in males versus females but also their aging concerns and any possible barriers to treatment.


Keywords: male aesthetics male cosmetics gender differences cosmetic preferences masculine anatomy


1.1 Background


As minimally invasive cosmetic procedures requested by male patients continue to increase, there still remains a dearth of studies focusing on the specifics of male aesthetic preferences (Table 1.1). According to recent statistics, the total number of minimally invasive procedures sought by men has increased by 72% since year 2000, with 1,092,103 reported cases.1 The most common minimally invasive cosmetic procedures performed for men were botulinum toxin type A (BTX-A) and laser hair removal, followed by microdermabrasion, chemical peels, and soft-tissue fillers. Compared to statistics from the year 2000, the procedure with the most growth overall was neuromodulators (BTX-A), with a 381% increase. Interestingly, the three cosmetic procedures that demonstrated a growth pattern year over year (compared to 2017) were vein treatments (including sclerotherapy and laser treatment), laser skin resurfacing, and soft-tissue fillers.1 It is evident that with this advancing and evolving male interest, clinicians need to be more cognizant of men’s anatomy, aging differences, and beauty preferences as compared to females in order to optimize outcomes and patient satisfaction.


Table 1.1 Minimally invasive cosmetic procedures, 2018 (modified from the ASPS 2018 Annual Survey)




















































Procedure


Total males


Overall total


Botulinum toxin type A


452,812


7,437,378


Laser hair removal


184,668


1,077,490


Microdermabrasion


136, 885


709,413


Chemical peels


102,683


1,384,327


Soft tissue fillers


100,702


2,523,437


Laser skin resurfacing


75,584


594,266


Laser treatment of veins


29,505


217,836


Cellulite treatment


4,721


37,220


Sclerotherapy


5,543


323,234


Total


1,092,103


14,304,601


1.2 Anatomy


Gender differences in male facial anatomy include increased skin thickness, higher muscle mass, higher number of terminal hairs as well as sebaceous glands, higher vascularity associated with pilosebaceous units, and different rates of fat and bone resorption with aging given hormonal variations.2 Men have more strongly developed supraorbital ridges and flatter cheeks. They also have a larger glabella and frontal sinus, smaller orbits, and more acute glabellar angles. The mandible is larger and thicker, and the chin wider and square.3 (Fig. 1.1) The subcutaneous architecture in men is significantly different as men have a more developed superficial fascial system and the number of retinacula cutis per defined area is significantly increased compared to females. This implies that the containment forces of the skin to the underlying soft tissues are increased with a decreased probability for skin laxity in comparable female matching pairs.4 In the perioral area, the amount and thickness of terminal hair increases the stability and adhesion forces between dermis and the lamina propria, resulting in the less frequently observed perioral lines (“barcode wrinkles”) compared to females. These notable variations in skin quality and composition, as well as soft tissue and bony anatomy, are essential to understand and consider when planning facial rejuvenation or enhancement procedures. Additionally, one must also consider these differences when estimating the amount of product that will be required to achieve the desired outcome. Longitudinal changes in male anatomy compared to female aging anatomy are complex (Fig. 1.2). With increasing age, males experience an increase in their forehead angle resulting in a steeper forehead, which resembles the female forehead outline.5 The calvarial volume decreases with increasing age, and bone thickness of the skull (temple and forehead) becomes thinner, a trend that interestingly is not observed in females.6





Fig. 1.2 Longitudinal changes in male facial anatomy. (Reproduced with permission from Steinbrech S, ed. Male Aesthetic Plastic Surgery. 1st Edition. New York: Thieme; 2020.)

Stay updated, free articles. Join our Telegram channel

Sep 29, 2024 | Posted by in Aesthetic plastic surgery | Comments Off on The Male Aesthetic Patient: Preferences and Practice

Full access? Get Clinical Tree

Get Clinical Tree app for offline access